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What We Do.
Smart & Biggar is Canada's largest firm practicing exclusively in intellectual property (IP) and technology law, with offices in Ottawa, Toronto, the Waterloo Region, Montreal, Vancouver and Calgary. We have been leaders in intellectual property and technology law for over 125 years. We are regularly recognized as Canada’s top IP and technology firm.
We are part of the IPH Group, a network of member firms working throughout ten IP jurisdictions, with clients in more than 25 countries. IPH member firms employ a highly skilled multidisciplinary team of over 1,200 people in Australia, Canada, China, Hong Kong SAR, Indonesia, Malaysia, New Zealand, Philippines, Singapore and Thailand. IPH supports a diverse client base of Fortune Global 500 companies, multinationals, public sector research organizations, SMEs and professional services firms worldwide.
We are passionate about what we do and what we can achieve. The IPH Group is committed to promoting and maintaining a workplace culture of shared respect across companies to enable us all to feel valued and be the best we can be.
The Opportunity.
Smart & Biggar is currently looking for a Digital Marketing Specialist to join our national Business Development & Marketing team for 14 months.
As the Digital Marketing Specialist, you will serve as a champion, educator, and advocate for digital and social media within the firm. You will support all marketing communications activities and contribute to the broader BD & Marketing strategy. This role involves planning, executing, and analyzing digital initiatives across the firm’s website, email marketing, webinars, advertising, and social media channels.
Responsibilities.
Plan, execute, and analyze digital marketing campaigns across the firm’s website, CRM, email, webinars, social media, and advertising platforms
Manage audience segmentation, marketing automation, and contact data within Microsoft Dynamics 365, ensuring compliance with CASL/GDPR
Maintain and update website content (bios, news, articles, events) and ensure consistency with firm brand standards
Manage the firm’s LinkedIn channel, including content strategy, paid campaigns, and performance reporting
Support the creation and distribution of thought leadership content, newsletters, and event promotions in collaboration with practitioners and the BD & Marketing team
Track and report on digital performance (SEO, engagement, conversions) to inform strategy and optimize results
Provide design and layout support for digital and print materials using Adobe Creative Suite and/or Canva
Coordinate and deliver firm webinars, from promotion to execution and post-event analytics
Partner with vendors and internal teams to maintain smooth digital operations and identify opportunities for improvement
Other duties may be assigned or amended as required
Qualifications, competencies, and experience.
Certificate, Diploma, or Degree in Marketing, Communications, or Digital Marketing (asset, not required)
3 - 5 years of experience in digital or content marketing, ideally within a professional services, legal, or B2B environment
Experience with Microsoft Dynamics 365, CMS platforms, Zoom webinars, and Adobe Creative Suite or Canva
Basic understanding of HTML/CSS and website content editing
Strong working knowledge of Google Analytics, Google Search Console, and SEO best practices
Excellent attention to detail, organization, and time management skills
Strong written and verbal communication abilities
Commitment to data privacy, compliance, and ethical marketing practices
Proficiency in English; French language skills are an asset
No recruiters or agencies please.
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Smart & Biggar offers a comprehensive total rewards package including:
A competitive compensation structure based on transparency, clarity and fairness;
A flexible benefits program;
Personal days to help balance personal and professional commitments;
Employee referral program.
Smart & Biggar is a proud member of the Law Firm Diversity and Inclusion Network (LFDIN), working to promote diversity and encourage a culture of inclusion in our Firm and the broader legal profession.
